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Questions and answers

1. Who are New Movers Marketing?
2. Why focus on families who have moved?
3. Where do you get the names of people who have filed an address change?
4. Do you mail to everyone who moved such as apartments and houses?
5. What special steps do you take to clean your list?
6. How is the package addressed?
7. How do you select my mailing area?
8. What are the deadlines?
9. How soon after the move do the families receive their copy of the New Movers Guide?
10. Is there a contract or commitment?
11. What if it doesn't work for me?
12. What is the cost?
13. Will my bill fluctuate each month?
14. What are your payment methods?
15. Are there any minimum quantities?
16. Can I be exclusive or will my competitors be in the same package as me?
17. Wouldn't a solo-mailed piece be better?
18. Do I get to decide my Offer/Copy?
19. How do I know you mailed the New Movers Guide out to the agreed number of new movers?
20. How will I know if I'm getting a good return?
21. What makes New Movers Guides unique?
22. How do I become a sponsor?
23. How do New Movers Guides perform compared to radio or print advertising?
24. What are the sponsorship categories?

1. Who are New Movers Marketing? New Movers Marketing is a national welcoming organisation with a two-fold mission: Helping families adjust after the trauma of their recent move by recommending reputable local businesses (our Sponsors) and providing other helpful community information.

2. Why focus on families who have moved? Families unfamiliar to their new surroundings are the most receptive market segment available. Due to their move, they are forced to seek out new business relationships. They are searching for products and services for their new homes, new kitchens, bathrooms and bedrooms, a new grocery store, hair salon, car repair shop, restaurants, etc. They need you as much as you need them!

3. Where do you get the names of people who have filed an address change? We pull new movers names from hundreds of sources to ensure a comprehensive listing. We combine names from the numerous sources including estate agents, property agencies, the land registry, magazine subscription address changes and utility companies.

4. Do you mail to everyone who moved such as apartments and houses? Yes. Everyone who has moved needs many of the same services, like home improvement, personal care, restaurants and so on.

5. What special steps do you take to clean your list? Every month, we receive entirely new lists of people who have in some way indicated a change of address since last month. Although we readily acknowledge that no mailing list is perfect, ours included, we take great steps to clean our list and the result is a list that is over 96% accurate and the best of its kind. We’re very proud of our list. We utilise our proprietary software to combine names from multiple sources attempting to eliminate multiple mailings to the same household, incorrect addresses and families who have not moved. Also, we check our list against the Mailing Preference Service to ensure that the New Movers Guide is only received by those wishing to receive it.

6. How is the package addressed? Each package is personally imprinted with the name of the new family, not just "Current Resident" or "Occupant" like other mail they may receive.

7. How do you select my mailing area? You pick exactly which post codes are best for your business. There are no minimums. Your account executive is trained to help you make this decision based on factors such as your budget, location of competitors, demographics and distance travelled by your customers.

8. What are the deadlines? Our deadlines vary from region to region so please call and find out about deadlines in your region. We then have about one additional week to finalise your copy.

9. How soon after the move do the families receive their copy of the New Movers Guide? That depends. We rely upon consumer supplied notification of the move. It can be anywhere from the day the removal lorry pulls in, for those who were very efficient in communicating their move through credit cards, magazines, credit bureaus and other changes, or months later, if they moved into a place that did not require credit checks and no changes were filed until much later. We find two to three months be a more "Perfect Time" than trying to add more confusion to the initial chaos of moving. Our results show it! Most of our sponsors report not only receiving a very high response, but establishing long term relationships with these new customers. That’s what it’s all about!

10. Is there a contract or commitment? We have a simple, one-page sponsor agreement. New Movers Guides are published in a half-yearly cycle, meaning that there is an initial six month minimum commitment. Annual sponsors will receive the added benefits of a substantial discount and our category exclusivity guarantee. After this initial period, sponsors can continue indefinitely on a half-yearly basis and of course, our annual sponsors continue to enjoy and preserve their category exclusivity for as long as they participate in our program.

11. What if it doesn't work for me? Sometimes a new sponsor will ask us "what happens if I don’t get any response ... what guarantees do I have, etc." Of course we cannot guarantee a specific redemption percentage as this depends on many factors outside of our control. However, your account executive is highly trained to explore your goals with our program and set your realistic expectations. Sponsors who trust our professional guidance regarding their offer, copy and market area and have realistic goals usually turn out to be happy repeat sponsors.

12. What is the cost? It’s a flat rate of 99p per household for annual sponsors, a little more for half-yearly sponsors. You are invoiced only after you have approved your sponsorship and your New Movers Guide is ready for production.

13. Will my bill fluctuate each billing cycle? No. We make an estimate based on the number of recipients who will receive the New Movers Guide in the next six months based on historical records. We then calculate a fixed cost from that estimate and guarantee that we will deliver to that number of new households. If for some reason the number of New Movers does not meet our estimate then we will 'roll-over' into the next month to ensure that your sponsorship is seen by the agreed number recipients. Of course, the exact cost depends on the size and activity of the local area being targetted so please contact us to find out the estimated cost for your area.

14. What are your payment methods? We accept most forms of payment including company cheque, credit cards and secure electronic payment via PayPal.

15. Are there any minimum quantities? No, whatever is right for YOU. You choose however many regions are suitable for your business.

16. Can I be exclusive or will my competitors be in the same package as me? Yes, annual sponsors are given category exclusivity within their postcodes. Virtually every other advertising medium such as coupons, yellow pages, newspapers, television and radio refuse to offer exclusivity. New Movers Marketing believes in building long-term relationships between our sponsors and new families as well as between us and our sponsors. We appreciate our sponsors and we show it.

17. Wouldn't a solo-mailed piece be better? No, our concept is based on the impact, synergy and superior shelf life of a community welcome package. Solo mail (leaflet, flyers and individual direct mail) cannot convey the same community spirit and solo programs are typically more than twice our cost out of necessity. Consider it from the perspective of the family. Would you rather receive one gift from a local merchant, clearly soliciting, or a welcoming package from your own neighbourhood filled with generous gifts? Also, most solo new mover programs don’t promote category exclusivity and are happy to mail your competitors to the same new movers!

18. Do I get to decide my Offer/Copy? Sure, you’re always in control of your offer and copy. We, however, make recommendations based on our years of experience in working with many businesses just like yours and what has proven successful in your industry. In fact, before we print anything, we confirm your approval on a proof first. Remember that setup is FREE and, as part of a guarantee, you only pay when you receive the finished New Movers Guide copy and are completely satisfied with your offer.

19. How do I know you mailed the New Movers Guide to the agreed number of new movers? We provide a copy of the Royal Mail Certificate of Posting on request.

20. How will I know if I'm getting a good return? Start by considering the long term value of one good customer to your business. Then just compare this value to your monthly marketing cost with New Movers and your welcome gift cost. The trackability of our redeemable coupons (each featuring the name of your new customer) makes this a relatively straight forward process.

21. What makes New Movers Guides unique? Compared to other forms of marketing or advertising, the New Movers Guide is unique in its positive impact on your potential customer. It focuses on the needs of the new family first. For example, the cost to you of assembling a direct mail programme yourself would be in the order of £1.50 - £4.00 per item – and that’s not taking into account the time and cost and expertise required to create enticing and compelling sales copy. The New Movers programme starts at only 99p per item, offering tremendous cost and time savings.

22. How do I become a sponsor? That’s easy, just give us a call on 0208 123 9276, complete our enquiry form or contact us to confirm Category Availability, and we’ll walk you through the steps to get started. You can also write to us at: Simply Consulting Ltd., St Johns Innovation Centre, Cowley Road, Cambridge, CB4 0WS.

23. How do New Movers Guides perform compared to radio or print advertising? Radio and print advertising relies on reaching a mass market again and again over a long period of time, which is expensive and extremely wasteful. The fact is that the majority of people listening or reading your advertisement simply aren't interested or aren't ready to commit to a purchase. Imagine yourself as a kitchen retailer - how many of the thousands of people listening to your radio ad (or reading your print ad) are actually about to buy a new kitchen? Wouldn't it be better to talk to specific customers at the precise moment they're looking to buy and offer a more personal service? With New Movers Guides thats exactly what you do. Another benefit of a direct marketing programme like New Movers is that it is quantifiable - you can tell exactly how many people are responding to your New Movers Guides sponsorship by counting the number of special offer coupons returned to you. Try doing that with radio!

24. What are the sponsorship categories? We have chosen a broad range of categories for sponsorship for New Movers Guides. They are associated with the kinds of 'bif ticket' purchases that every homeowner makes soon after a big move. However, if you business type does not appear in our standard list it is usually possible to have a category created which more closely fits your requirements. In general we are looking for the folowing types of businesses: Architects, Bathrooms, Beauty, Bedrooms, Beds, Burglar and Intruder Alarms, Carpets, Rugs & Floorcoverings, Conservatories, Curtains, DIY & Hardware, Fireplaces, Health Clubs & Fitness Centres, Furniture, Garden Centres, Garden Design and Landscaping, Interior Design, Kitchen, Lighting, Loft Conversions, Property Maintenance, Soft Furnishings, Spas, Stone Specialists, Tiles.